You’re Welcome Mascara

Tubing Mascara

If you’re after volumised lashes that will rival extensions, reach for our tubing mascara. You’re Welcome. 

Unlike traditional mascaras, [more] a tubing mascara will wrap around each individual lash and cling on for dear life, creating extreme length, volume, and curl.

Illuminating & Hydrating

Illuminating & Hydrating

No Parabens or Nasties

No Parabens or Nasties

Mascara that stays where you put it. Our BOOIE mascara is tubing formula - pigment sealed inside flexible polymer sleeves instead of painted on top of your lashes. So nothing flakes, nothing migrates, and nothing ends up under your eyes by 3pm. (If you've spent years thinking it was your technique, it wasn't) Comes off with warm water. No remover, no scrubbing, no grey cotton pads.
4.6
Rated 4.6 out of 5 stars
Based on 995 reviews
995 reviews
  • Toni R.
    Verified Buyer
    May 25, 2026
    Rated 5 out of 5 stars
    Mascara

    Love this mascara

  • Emma T.
    Verified Buyer
    May 13, 2026
    Rated 5 out of 5 stars
    Doesn't smudge

    It made sense to grab some mascara while I was here, and it didn't disappoint. It actually stayed on my lashes.

  • gail
    May 11, 2026
    Rated 1 out of 5 stars
    1 Star

    I wasnt that impressed with the mascara for the price they charge

  • Steph T.
    Verified Buyer
    May 7, 2026
    Rated 5 out of 5 stars
    Love this

    I really like that it doesn’t budge once on, but effortless to remove.

  • Dee
    Verified Reviewer
    May 3, 2026
    Rated 5 out of 5 stars
    Buy it now, thank me later.

    Genuinely the best mascara I have used in years!!! So affordable but creates insane length, curl and definition. Easy to cleanse off but has amazing lasting power. Love love love.