Honestly... pretty much anywhere. Wear it all over on its own for a fresh, glowy look, mix it with your BB Cream, tap it onto your cheekbones, or pop it on your shoulders and collarbones if they're making an appearance. There's no wrong way to wear it.

Our Hydrating Illuminator isn’t a foundation, it’s not trying to cover anything up or make you shine, this baby is the glow. So, when it comes to choosing from our four shades, (Cream, Champagne, Holiday and Coffee) this multitasking gem has been meticulously formulated to suit all skin tones. Maybe you’re after a straight up Cream, or perhaps you want a Champagne base with some Coffee depth on your cheek bones. However you play it, this product is buildable so you can layer this up, but remember, it’s not trying to be a foundation, it’s the glow.

You are exactly why we created BOOIE. So many of us aren’t really sure what we’re doing when it comes to makeup, but BOOIE is as easy (and equally excellent) as it gets. Our hot tip is to have a little fun with it (play with colour, why the hell not?), and if you need a step-by-step guide (no shame in that!), buy the five Base Face products: Get a glow all over your face with the Hydrating Illuminator, follow that with some BAM! BAM! BAM! colour on your lips eyelids and cheekbones, throw on You’re Welcome (our tubular mascara), shape and colour your brows with Bring Back the Bush, and then finally, add some Where The Hell Is My…? Nourishing Lip Stick to your pout and honestly, you’re out the door.

We’ve meticulously formulated BOOIE products to suit many skin types. Our products are formulated with high-quality ingredients, and while we can’t guarantee specific results as individual skin types vary, we’ve tried and tested BOOIE products on our team, our family, and our friends (but not our pets!), and even those with sensitive skin were good to go!