It depends what vibe you're going for. Rosé is our go-to for an everyday flush that looks super natural, while Red Wine brings a little more drama and a richer pop of colour. If you're stuck, send us a DM (or a makeup-free selfie in natural light) and we'll help you choose. Rosé is the 'throw it on every day' shade. Red Wine is for when you're feeling a little bolder. If you love a soft, natural flush, go Rosé. If you want your blush to do a bit more talking, Red Wine's your girl. Honestly... you can't go wrong. It just depends whether you're after a subtle flush or a little extra oomph..

Think skincare meets makeup. BB Cream (short for Beauty Balm) is your all-in-one skincare + makeup hero! It hydrates, smooths, and evens your complexion while giving natural, buildable coverage.You can read more at our blog.

The easiest place to start is our Shade Finder on https://booie.com/pages/excellent-bb-cream-shade-finder. If you're still not sure, send us a makeup-free selfie in natural light and we'll happily help you find your match..

Honestly... pretty much anywhere. Wear it all over on its own for a fresh, glowy look, mix it with your BB Cream, tap it onto your cheekbones, or pop it on your shoulders and collarbones if they're making an appearance. There's no wrong way to wear it.

Our Hydrating Illuminator isn't a foundation, it's not covering anything up or making you shine — this baby is the glow. With four shades formulated for all skin tones, it comes down to the glow you're chasing: Cream and Champagne for luminous, Holiday and Coffee for warmth and bronze. Not sure which is you? DM us (a makeup-free selfie in natural light helps) and we'll find your match.

You are exactly why we created BOOIE. So many of us aren’t really sure what we’re doing when it comes to makeup, but BOOIE is as easy (and equally excellent) as it gets. Our hot tip is to have a little fun with it (play with colour, why the hell not?), and if you need a step-by-step guide (no shame in that!), buy the five Base Face products: Get a glow all over your face with the Hydrating Illuminator, follow that with some BAM! BAM! BAM! colour on your lips eyelids and cheekbones, throw on You’re Welcome (our tubular mascara), shape and colour your brows with Bring Back the Bush, and then finally, add some Where The Hell Is My…? Nourishing Lip Stick to your pout and honestly, you’re out the door.

We’ve meticulously formulated BOOIE products to suit many skin types. Our products are formulated with high-quality ingredients, and while we can’t guarantee specific results as individual skin types vary, we’ve tried and tested BOOIE products on our team, our family, and our friends (but not our pets!), and even those with sensitive skin were good to go!