WHAT IS BB CREAM?

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October 07, 2025

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WHAT IS BB CREAM?

If you’ve ever wondered what the hell BB Cream actually is, you’re not alone. It’s been sitting on shelves for years with its smug little letters, quietly promising to do it all. So what does it actually do? And does it do it all?

BB stands for blemish balm or beauty balm, but forget the textbook version. Think of BB Cream as your overachieving mate who multitasks like a boss, part skincare, part makeup, with SPF protection thrown in for good measure.

BB Cream is designed to:

  • Hydrate and smooth the skin
  • Even tone and texture
  • Deliver light-to-medium coverage

It gives you medium, natural-looking coverage, whilst packing in ingredients that actually do something for it. The more you wear it, the better it is for your skin.

Why everyone's into BB Cream:

BB Cream is the ultimate shortcut for busy, time poor women. It’s perfect if you:

  • Want coverage without a full foundation routine
  • Love skincare but don’t have time for 12 steps
  • Need one product that multitasks as hard as you do
  • Want makeup that cares for your skin, not just sits on it

Translation: it’s makeup with benefits.

Meet Excellent BB Cream - BOOIE’s Everyday Hero

Not all BB Creams are created equal. So we made Excellent BB Cream. The best BB Cream for mature and changing skin, made right here in Australia.

Our co-founder Celeste has been wearing it on repeat for months and calls it “the tits” (her words, not ours).

Why she’s Excellent:

  • Medium-buildable coverage (a step up from Bloody Delicious, but still light and breathable).
  • Collagen + Hyaluronic Acid = skincare in disguise SPF 30 daily defence.
  • Hydrating, smoothing, non-comedogenic formula.
  • Australian made. Hormone-friendly. Creamy. Blendable. Damn excellent.

The Final Word

BB Cream is your everyday essential; part skincare, part makeup and a side of protection. If you want a BB cream that’s made for evolving skin and leaves you with hydrated, healthy-looking skin. Meet Excellent BB Cream. Coverage, care and SPF 30 all in one tube.