Grab one of our All Eyes on You Kits! These kits contain an Eyeliner, Eyeshadow stick and Mascara. Everything you need to create an easy and iconic eye look.

The angled edge is perfect for filling in sparse areas, while the fine tip lets you create little hair-like strokes where you need them. Finish by brushing everything through with the spoolie and you're good to go.

There's no right or wrong way, it just depends on the look you're after. Brush upwards if you want a fuller, fluffier brow, or brush up first and then smooth the tail down if you prefer a more groomed finish. Play around with it until you find your favourite look

Apply the eyebrow pencil first, then use the gel to set in place!

Honestly, you can't really go wrong, they're designed to suit every eye colour. If you'd like a little guidance though, Rose Gold looks especially beautiful on blue and green eyes, Champagne works with absolutely everything, and Latte is gorgeous if you're after a warm, everyday look (especially on brown eyes).

Swipe it straight onto your eyelid, then blend it out with your finger or a brush before it sets. Easy

It works best along your upper lash line, where you'll get the smoothest application and the best wear.

We’ve meticulously formulated BOOIE products to suit many skin types. Our products are formulated with high-quality ingredients, and while we can’t guarantee specific results as individual skin types vary, we’ve tried and tested BOOIE products on our team, our family, and our friends (but not our pets!), and even those with sensitive skin were good to go!

You are exactly why we created BOOIE. So many of us aren’t really sure what we’re doing when it comes to makeup, but BOOIE is as easy (and equally excellent) as it gets. Our hot tip is to have a little fun with it (play with colour, why the hell not?), and if you need a step-by-step guide (no shame in that!), buy the five Base Face products: Get a glow all over your face with the Hydrating Illuminator, follow that with some BAM! BAM! BAM! colour on your lips eyelids and cheekbones, throw on You’re Welcome (our tubular mascara), shape and colour your brows with Bring Back the Bush, and then finally, add some Where The Hell Is My…? Nourishing Lip Stick to your pout and honestly, you’re out the door.