You’re Welcome Mascara

Tubing Mascara

If you’re after volumised lashes that will rival extensions, reach for our tubing mascara. You’re Welcome. 

Unlike traditional mascaras, [more] a tubing mascara will wrap around each individual lash and cling on for dear life, creating extreme length, volume, and curl.

Illuminating & Hydrating

Illuminating & Hydrating

No Parabens or Nasties

No Parabens or Nasties

Mascara that stays where you put it. Our BOOIE mascara is tubing formula - pigment sealed inside flexible polymer sleeves instead of painted on top of your lashes. So nothing flakes, nothing migrates, and nothing ends up under your eyes by 3pm. (If you've spent years thinking it was your technique, it wasn't) Comes off with warm water. No remover, no scrubbing, no grey cotton pads.
4.6
Rated 4.6 out of 5 stars
Based on 999 reviews
999 reviews
  • Sally S.
    Verified Buyer
    June 8, 2026
    Rated 5 out of 5 stars
    Love this mascara!

    Love this mascara. Doesn't leave me with panda eyes which just about every other mascara on the market does. Will definitely buy again. Also can't wait to try some other products from booie

  • Hailey H.
    Verified Buyer
    June 8, 2026
    Rated 5 out of 5 stars
    lost and found

    Oh look, I found my lashes again (they're practically invisible). Highly recommend!

  • Sylvia D.
    Verified Buyer
    June 4, 2026
    Rated 5 out of 5 stars
    One word Fabulous

    So nice to wear, love the way this goes on, no flaking or clumping. Love this

  • Jill
    Verified Buyer
    June 3, 2026
    Rated 5 out of 5 stars
    Smug Free! & So Happy

    Thank you, Celeste & team ,

    I have been searching for a mascara that stays put and doesn't melt or flake off onto my lower lid.

    In fact, I stopped applying mascara to my lower lashes in my twenties for this reason.

    The mascara just stays even during sleep!

    Absolutely the BEST!

  • Toni R.
    Verified Buyer
    May 25, 2026
    Rated 5 out of 5 stars
    Mascara

    Love this mascara