BOOIE BEAUTY

We’re all for celebrating age defying skincare and beauty regimes that involve lengthy tutorials and twenty-six products. We also understand that you might want a really excellent, uncomplicated makeup routine that helps celebrate the best version of you. BOOIE Beauty - the brainchild of Celeste Barber — is a five-piece makeup collection so simple and so clever, it puts the fun back in functional beauty.

BOOIE is for everyone. We hit that sweet spot between simple and affordable while also being quality and excellent. We’ve created a brand to help you get out the door with five products that aim to bring everyone back into the conversation, whether you know your illuminators from your highlighters or not (we didn’t, we do now). Inclusive to the core, packed with personality and priced just right, BOOIE Beauty welcomes women, men, and them to embrace unique beauty, flaws and all.

What started as Celeste’s quest to resolve a glaring gap in the market, has evolved into a beauty destination for everyone. “We conceptualised BOOIE as a brand for people who the beauty industry forgot about. For those who aren’t necessarily confident with makeup and who often feel totally overwhelmed by the abundance of choice, but still love makeup and would love to be included. Those people are my people, my audience,” she explains. “There's a definite need in the beauty industry for high-quality, straightforward, cruelty-free, and affordable products. BOOIE meets that need. At its core though, BOOIE is for everyone.”

BOOIE isn't just about makeup; it's a movement. It's about challenging ageism in the beauty industry and celebrating every stage of life. Whether you're 18 or 80, BOOIE welcomes you with open arms. It's aspirational yet accessible, empowering you to be the best version of yourself. So, whether you’re au fait with all things contouring or you’re clueless when it comes to brows, BOOIE has you covered.

She Means Business

Celeste Barber and her business partner Claire Greaves are the sole proprietors and co-founders of BOOIE Beauty. Celeste, renowned for her no-nonsense approach and knack for debunking societal norms, emphasises that this venture is about opening up the beauty conversation to everyone, young, old, and older. It’s a solution that promises to resonate with consumers seeking simplicity without sacrificing their awesomeness. “I've built my career on cutting through bullshit, and to have ownership over this venture means that I can give my audience exactly what they want, without compromise. I’m all about people celebrating the best version of themselves, however that looks. Right now, it’s a few products that’ll get you out the door, it’s buildable if you need it to be, and you can add it to a full face if you just need a little finisher for your beauty regime," she asserts, highlighting the ease and inclusive ethos of the brand. 

For Claire, delving into the world of makeup represents a thrilling new chapter, underpinned by a commitment to authenticity. “Makeup is a whole new playing field for me, and it just feels remarkably easy and genuine. Individuality and accessibility is the cornerstone of this business. It allows people to be who they are - just fresher. It’s exactly how I wear makeup,” she enthuses, emphasising the brand's dedication to keeping individuals true to themselves while enhancing their natural beauty.