How to Apply BB Cream (And the Bit Everyone Skips)
Wondering how to get the most out of your Excellent BB Cream? You've got about five minutes, a coffee going cold, and zero interest in looking like you've got a full face on. Fair enough. BB cream was made for exactly this: a bit of colour, with your own face still visible underneath.
Putting it on
Putting BB cream on is the same as putting moisturiser on. Dot, spread, done.
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Start on moisturised skin. Moisturiser first, BB cream second. If you've only just put the moisturiser on, give it a minute before you go in.
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Use less than you think. A small pump is plenty. Dot it across your forehead, cheeks, nose and chin.
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Blend from the centre out. Fingers, a brush or a sponge all do the job. Fingers give the most natural finish.
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Build only where you want it. A touch more where you want more coverage, not another layer over your whole face.
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Take it down your neck. This is the bit everyone skips. Whatever's left on your fingers goes over your jawline and down your neck, so there's no line where your face stops. Nobody looks at your neck until it's a different colour to your face.
After the first couple of goes, the whole thing takes about thirty seconds. Moisturiser not included.
What BB cream actually does
BB cream does the skincare and the makeup in one step. Excellent BB Cream is hydrating, and it has broad spectrum SPF 30 in it, which is one less thing to remember. It evens things out without the whole foundation song and dance. (The long version is over in What Is BB Cream?)
The rest of your face, if you want it
BB cream on its own is a finished face. If you want more: Bloody Delicious on the high points of your cheeks. Bam! Bam! Bam! on lips and cheeks, two jobs, one stick. Bring Back The Bush for brows, to fill in what the '90s took. You're Welcome on lashes. All of it optional.
Simple. Smart. Excellent.
BB Cream is your shortcut to hydrated, even-toned skin. Wear it solo or with your Base Face favourites for a fresh, confident finish. One pump, a quick blend, and you’re out the door.
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