Not everyone wants to be young again - and that's a good thing

1 Minute read

March 25, 2025

Your best years aren't behind you, they are happening right now.

A teenage Celeste Barber? She was great. But would I trade places with her now? Absolutely not.

BOOIE Beauty was created because the beauty industry loves to tell us we need to “turn back time.” But here’s the thing, we don’t want to. We’re not here to erase anything. We’re here to make beauty better for right now.

Because getting older? It’s not something to fight - it’s something to flaunt.

Makeup that works for you (not against you)

Ever noticed how some makeup stops playing nice with your skin as you get older? Yeah, us too. That’s why BOOIE makes beauty products that actually work with you:

No-BS, easy-to-use makeup - because life is complicated enough.
Lightweight, blendable formulas - meaning anyone can easily use our products.
Made for real skin, real people, real life - no filters required.

Ageing isn't the enemy.

We don’t believe in "anti-ageing." We believe in pro-you. That means makeup that enhances, never hides. Products that celebrate your skin instead of working against it. And the confidence to show up exactly as you are - laugh lines, wisdom, and all.

So here’s to getting older. Here’s to getting better. And here’s to makeup that actually makes you feel good.